Kidde Fenwal Intern Report Out Notes



These are the notes to my final presentation as a summer intern for Kidde Fenwal. Click bottom-right button on slideshow to enlarge.

 Accomplishment 1: NFPA
The National Fire Protection Association is the biggest expo for us. All companies in the fire protection industry are there (like our competitors 3M, TYCO, Honeywell etc.) thus 5 out of the 6 brands have tradeshow booths. Planning for a tradeshow entails budgeting, flooring, lighting, graphics, designing, freight shipment and the actual construction of booth.

Accomplishment 2:Website Updates
I did edits on all 4 websites with HTML coding (utcfsmarine.com, kiddefiresystems.com, fenwalfire.com, efs-fire.com). I uploaded revised versions of datasheets to web for distributors to use when compiling a contract. For the utcfs marine website, I mapped out 50+ pages using excel to correct for misdirected links and graphics. I sent this to Margaret in England, the assistant to the tech director Brian Roderick and now they use it as their master spreadsheet for future improvement tracking. With her corrections, I then fixed all issues. I also created a new layout for the homepage with her design. She sent me what she wanted the page to look like and I did the backhand work.

Accomplishment 3:Graphic Work
I got to use my Photoshop skills to create fundraiser ads for local businesses. The company held a benefit for a UTC employee who lost his house in the tornadoes that struck MA. Money was raised through raffles and auction prizes donated by the local businesses. In return, their ad was published in a pamphlet.

I also made "save the date" graphics for upcoming distributor meetings.

I used shutterstock to browse and download important images for websites, promotional handouts, tradeshow booths, advertisements etc.

I also got the chance to tour our printing vendor, Advanced Imaging's facility to see their capabilities and get a better idea on the printing process. They handle all graphic work from banner stands to tradeshow graphics. It is important to keep good relationships with partners to ensure B2B and quality of projects. Quality matters in marketing because brand appearance is the first impression to customers.
Posted by Xiomara at 11:31 PM
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About

Xiomara Lopez | 30 | MA | Boston College '13

As a first-generation Latina, Xiomara graduated from BC's Carroll School of Management with a marketing concentration in 2013. She is a determined, energetic, resourceful, and tech-savvy millennial. A novice in some areas and an expert in others, Xiomara has dabbled in various aspects of marketing from graphic design to market research. This blog visually showcases samples of her best work from the following:

• Class Electives/ Presentations • Research Studies • Extracurriculars (Hispanic Heritage Month, The Gavel Media) • Internships (United Technologies - Kidde Fenwal, Marioff) • Jobs (Eagle Print: BC's Print Solutions Partner) • Small Side Businesses • Events
and her latest venture • Interior Design

Fun facts: Phonetically, her name is pronounced Zee-oh-Mara but nickname is Xi (“Zee”). Name means “Ready for Battle” suggesting she is always ready and willing to take on any new challenges. Xiomara is also bilingual and understands both English and Spanish.