The objective of this assignment was to research a relevant issue impacting two subcultures and develop a Public Service Announcement (PSA) campaign in response. My team created two campaigns addressing high school dropout prevention.
iRise: Aimed at reducing dropout rates by connecting communities with ways to support students at risk of leaving school. I developed the campaign’s visual identity, including the logo, a print ad titled “It All Starts With This”, a Drake-inspired billboard, and mock social media pages.
Make the Most: Targeted teenage mothers, encouraging them to continue their education and pursue a GED.
Both campaigns were conceptual projects, created as part of an independent research and design assignment.
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