Consumer Behavior Course - PSA Research Assignment














The point of this assignment was to conduct research on a pressing topic involving two subcultures and create a PSA Campaign. Our campaign was called, iRise. I made the logo, "It all starts with this" magazine ad, drake billboard and mock social media pages. 
Posted by Xiomara at 3:34 PM
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About

Xiomara Lopez | 30 | MA | Boston College '13

As a first-generation Latina, Xiomara graduated from BC's Carroll School of Management with a marketing concentration in 2013. She is a determined, energetic, resourceful, and tech-savvy millennial. A novice in some areas and an expert in others, Xiomara has dabbled in various aspects of marketing from graphic design to market research. This blog visually showcases samples of her best work from the following:

• Class Electives/ Presentations • Research Studies • Extracurriculars (Hispanic Heritage Month, The Gavel Media) • Internships (United Technologies - Kidde Fenwal, Marioff) • Jobs (Eagle Print: BC's Print Solutions Partner) • Small Side Businesses • Events
and her latest venture • Interior Design

Fun facts: Phonetically, her name is pronounced Zee-oh-Mara but nickname is Xi (“Zee”). Name means “Ready for Battle” suggesting she is always ready and willing to take on any new challenges. Xiomara is also bilingual and understands both English and Spanish.